Commission-based sales to get more customers

Image courtesy of vitualis

Continuing the series of the 42 ways to get more customers I'll analyse today the following way to get more customers. Develop relationships with people willing to do commission-based sales. The title says everything. But how can we achieve this ?

At first you will need to find motivated persons that use your products or services a lot and would be happy to recommend you. They recommend you already because of the good quality of your products and services. Why shouldn't do it much more if they can earn something?

Talk to them. Ask them if they are with your relation happy and talk to them if they want to make some extra money from a form of cooperation.

That cooperation can be stronger if the affiliate is has a strong image over the local community. Like a teacher, reporter, barman, dj. These people usually have good public relations, know many people and are a good way to spread your business.

If they agree then you should make a contract between him or her that defines the form of affiliation and the way he or she gets paid.

After that she or he is free to do his day job go to events, to cinema etc. In other words the life goes on. With one difference. Whenever the affiliate talks about your products or services he/she knows that if can persuade some people it would be benefitial. If one affiliate can send you 2 customers per month, imagine what can 10 affiliates do.

Another benefit is that it is a win-win situation. That means that everybody wins. You win because you gain more customers. Your affiliate wins because has the opportunity to make some money from his/her recommendations. And of course the customer wins because he or she does buy products or services from a recommend store.